creative | production | post | color
General Equipment - Who We Are
Client: General Equipment & Supplies
Creative: Brand Story
Director: Jay Evans
General Equipment reached out to Off Color Media to refresh their internal brand story to bring it up to their current brand standards. With a heavy focus on keeping their story the same, but adding in some flavor OCM took this timeless message in a direction that would appeal to the new and old.
Off Color Media shot, edited, and colored this film to establish General Equipment’s stance on their core values & mission. Setting apart that they are not just an equipment company, but one you must be aligned with to truly partner or work for. While not looking to change their messaging, but looking to refresh the style in which it was told. Off Color Media pulled many examples of ways to keep it true to the original while also elevating the way the story was portrayed to all future staff, vendors and partners.
STILLS
