creative | production | POST
Client: Capitol Records
Director: Jay Evans
NF is a rapper/singer who holds nothing back when it comes to his craft. His lyrics dive into addiction, mental health, relationships and the harsh realities of fame. In its first week, his third album (Perception) quickly topped the iTunes Top Albums Chart at #1.
Back in 2018, fresh off the release of his new album, NF announced that he’d be going on a world tour – the Perception Tour. He performed over 30+ shows and Off Color Media had the privilege of capturing what he does best.